Inside Roblox’s Growing Ad Platform with Louqman Parampath
Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its imme...
9 Jun 202518min
Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta’s AI ad plans, Am...
6 Jun 202546min
EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market
Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology...
2 Jun 202519min
Episode 125: Serial Marketer David Berkowitz
Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, ...
30 Mai 202535min
Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising
Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis’s unique geo-based approach to omnichannel media planning and measurement, how it delivers performance...
27 Mai 202525min
Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify’s defamation lawsuit to Walmart’s retail media momentum. Jenny shares her perspective on...
23 Mai 202554min
How to be Power Collaborator: An Agency Perspective
GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflect...
19 Mai 202518min
Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The gr...
16 Mai 202549min
