Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Episoder(393)

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in...

12 Mai 202520min

Episode 122: Inside Taboola’s Strategy for the Open Web

Episode 122: Inside Taboola’s Strategy for the Open Web

Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the b...

9 Mai 202550min

How Dappier Is Building AI Agents for Media Companies

How Dappier Is Building AI Agents for Media Companies

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-wor...

5 Mai 202511min

Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.

Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.

Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media land...

2 Mai 202550min

Duration Media on their new business, Curation Media.

Duration Media on their new business, Curation Media.

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time vie...

28 Apr 202518min

Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.

Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challeng...

25 Apr 202556min

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a diffe...

21 Apr 202517min

Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify

Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrus...

18 Apr 202544min

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