Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Episoder(416)

Episode 133: Casey Saran on the intersection between paid and earned media

Episode 133: Casey Saran on the intersection between paid and earned media

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The ...

1 Aug 202550min

Stephen Upstone discusses LoopMe’s focus on brands in-app

Stephen Upstone discusses LoopMe’s focus on brands in-app

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitabili...

28 Jul 202527min

Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian

Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian

Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to ...

25 Jul 202545min

Dailymotion’s push into attention measurement and AI

Dailymotion’s push into attention measurement and AI

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers h...

21 Jul 202517min

Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks

Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landsca...

18 Jul 202544min

Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of...

14 Jul 202518min

Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO

Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO

Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming...

11 Jul 202550min

Episode 129: Justin Evans on “The Little Book of Data”

Episode 129: Justin Evans on “The Little Book of Data”

Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across in...

3 Jul 202521min

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