Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury
In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury...
14 Apr 202514min
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transpa...
11 Apr 202554min
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains ...
7 Apr 202513min
Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing ...
4 Apr 202545min
Bonus Episode: The Brand Forum, a New Podcast from Marketecture
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an i...
2 Apr 202527min
Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices
31 Mar 202524min
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest t...
28 Mar 202554min
Marketecture Live: Bill Wise and Grant Parker on the New Innovid
At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven i...
24 Mar 202522min
