Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Episoder(393)

Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot

Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including I...

21 Mar 202556min

Sovrn's Signal product gives publishers tools for ad performance

Sovrn's Signal product gives publishers tools for ad performance

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Sign...

17 Mar 202517min

Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome

Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad ...

14 Mar 202551min

Waymark: AI video creation for traditional media

Waymark: AI video creation for traditional media

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates v...

10 Mar 202513min

Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news

Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news

Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Mar 202549min

Cheq.ai: Anti-fraud for marketers

Cheq.ai: Anti-fraud for marketers

Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fak...

3 Mar 202522min

Episode 112: Ilya Pozin of Telly on why the future of TV is free

Episode 112: Ilya Pozin of Telly on why the future of TV is free

Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Feb 202551min

Episode 111: Ross Benes on eMarketer and Juggalos

Episode 111: Ross Benes on eMarketer and Juggalos

Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaph...

21 Feb 202543min

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