Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin’s response to short-seller attacks, the ongoing ...
4 Apr 202545min
Bonus Episode: The Brand Forum, a New Podcast from Marketecture
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an i...
2 Apr 202527min
Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices
31 Mar 202524min
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest t...
28 Mar 202554min
Marketecture Live: Bill Wise and Grant Parker on the New Innovid
At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven i...
24 Mar 202522min
Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including I...
21 Mar 202556min
Sovrn's Signal product gives publishers tools for ad performance
Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Sign...
17 Mar 202517min
Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad ...
14 Mar 202551min
