Follow Your Instincts: Not All Data is The Right Data
In this episode, Kathryn speaks with Sue Beckett, SVP of Marketing & eCommerce at Lovesac. Sue shares insights into how Lovesac leverages first-party data, customer satisfaction surveys, and third-par...
17 Sep 202528min
Mixed Media Modeling: Understanding the Full Picture
In this episode, Kathryn mixes marketing magic with Jennifer Warren, VP of Global Brand Marketing and Creative at Indeed. They discuss the intersection of brand and performance marketing, the challeng...
3 Sep 202527min
Resurrecting Partnerships: Turning Dormancy into $3M in Revenue
In this episode, Kathryn speaks with Joshua Brost, VP of Marketing at Pie Insurance. They discuss managing dual B2B and B2C marketing strategies, highlighting key data metrics and innovative campaigns...
20 Aug 202525min
Busting Myths Through Data
n this episode, Kathryn talks with Lindsay Hanson, Chief Marketing Officer at John Hancock and Global Head of Behavioral Insurance at Manulife. They discuss how data can dispel business-damaging myths...
6 Aug 202532min
Empower and Delight Your Customers Through Data
In this episode, Kathryn speaks with Liz Teran, Chief Marketing Officer at Owlet Baby Care, discussing how to market to a rapidly changing addressable market with very short buying cycles. Liz shares ...
30 Apr 202524min
Understanding the Mindset of Your Customer
In this episode, Kathryn talks with Mary Ann Donaghy, Chief Marketing and Customer Experience Officer of ZIPS Cleaners, discussing marketing in a franchise business and understanding the mindset of yo...
26 Mar 202533min
Testing Your Instincts In a Culture of Experimentation
In this episode, Kathryn talks with Ari Sheinkin, CMO, IBM Consulting, discussing how data and testing unleashes creative potential. Ari dives into the 'data first' principle at IBM, the importance of...
26 Feb 202530min
A Year in Review: Data, Martech, and the Customer Journey
In 2024, Marketer’s Alchemy welcomed some of the most brilliant pioneers in their fields - leaders from Nationwide, Meta, PepsiCo, and many more.As we often say on this show: marketing is an art, and ...
22 Jan 202530min
