A Marketer’s Guide to Brand Loyalty and Product Innovation
In this episode, we're joined by Heather Teskey, VP of Marketing at Andersen Windows & Doors. Heather shares her extensive career journey from her beginnings in advertising to her current role, and th...
21 Aug 202447min
The Art of Data Validation
In this episode, we’re joined by Clare Dorrian, CMO at SugarCRM. Clare shares with us how Sugar is navigating the AI landscape, marrying insights and intent signals, and how they’re listening to their...
7 Aug 202433min
Driving Clarity Through Positioning
In this episode, we’re joined by Michael Freeman, VP of Marketing at Airbase. Michael discusses how Airbase aims to deliver greater value and differentiation in the market, emphasizing the importance ...
12 Jun 202420min
The Future of Targeted Ads: User-Generated Content
In this episode, we’re joined by Andrew Fujii, Director of Digital Marketing & Sales at Legal & General America. Andrew shares specific techniques for getting it right with targeted ads, experiments L...
29 Mai 202425min
Using Data to Go With Your Gut
We sat down with Isabel Rittenberg, CMO of Marble. Marble is a "wallet for your insurance," allowing users to manage all their insurance policies in one place. Isabel shares with Kathryn her career jo...
15 Mai 202439min
Finding Your Perfect Customer
On today’s episode, we sit down with Alec Hanson, CMO of LoanDepot. Alec, a brand evangelist and content creator for lenders, shares insights from his 13-year journey. He delves into the evolution of ...
1 Mai 202425min
Welcome to Marketer's Alchemy
Today’s marketing frontier exists at the intersection of art and science - a realm where marketers have the power to turn their data into pure marketing gold.Welcome to "Marketer's Alchemy," the podca...
14 Feb 20241min
