Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(440)

Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing tea...

19 Aug 202515min

Turn GPT-5 into Your Creative Writer with this one trick

Turn GPT-5 into Your Creative Writer with this one trick

Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngm Ep. 353 Is GPT-5 any good for creative writing, or is it just another overhyped AI release? Kipp dives into the on...

14 Aug 202521min

This AI Startup Is Beating Apple and NVIDIA at Their Own Game

This AI Startup Is Beating Apple and NVIDIA at Their Own Game

Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm Ep. 352 Is AI actually making our content worse—and could human imperfections be the key to better mark...

12 Aug 202535min

GPT-5 Just Dropped: What Marketers Need to Know

GPT-5 Just Dropped: What Marketers Need to Know

Want our 10 Advanced Marketing Prompts to use with GPT-5? Get the list here: https://clickhubspot.com/jgp Ep. 351  GPT-5 is here for everyone (including free users) and it's a meaningful step forwar...

7 Aug 202515min

Everyone’s Using AI Wrong – This Is the Real Unlock

Everyone’s Using AI Wrong – This Is the Real Unlock

Want AI that works while you sleep? Get our blueprint for AI Agents in 2025: https://clickhubspot.com/wgv Ep. 350 Can you communicate four to five times faster with voice AI than typing? Kipp and A...

7 Aug 202535min

6 AI Marketing Strategies To 3x Conversion in 2025

6 AI Marketing Strategies To 3x Conversion in 2025

Want Kieran's AI Marketing Playbook for 2025? Get it here: https://clickhubspot.com/wcf Ep. 349 By 2027, will 95% of all B2B buyer journeys start on an LLM? Kipp and Kieran dive into the essential ...

5 Aug 202535min

How to Turn Claude Into a 6 Person Marketing Team (AI Demo)

How to Turn Claude Into a 6 Person Marketing Team (AI Demo)

Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr Ep. 348 What if you could build an entire year-long content strategy in just ...

31 Jul 202523min

Perplexity Comet: Testing the NEW AI Web Browser

Perplexity Comet: Testing the NEW AI Web Browser

Want more AI tools that will automate your work like this? Get a list of 40+ tools here: https://clickhubspot.com/mcb Ep. 347 Is this AI browser really good enough to be your default? Kipp dives in...

29 Jul 202519min

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