Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(442)

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103)

GPT-4 Beta User Reveals What Jobs It Will Destroy In 2023 with Nathan Labenz (#103)

Is Google going to get displaced in 2023? Kipp and Kieran are joined by Nathan Labenz (founder at Waymark) to reveal the true power of GPT-4 and the real use cases for your business. Learn the weakne...

23 Mar 202339min

GPT-4 Update: EVERYTHING You Need To Know (#102)

GPT-4 Update: EVERYTHING You Need To Know (#102)

How will the biggest day in AI history affect the marketing world? Kipp and Kieran uncover all the AI news to keep you ahead of the curve. Learn why the launch of GPT-4 changes everything, why you ne...

21 Mar 202334min

How To Protect Your Business From GPT-4 in 2023 (#101)

How To Protect Your Business From GPT-4 in 2023 (#101)

Change is coming faster than you may think. Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big...

16 Mar 202335min

How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)

How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)

How do you build a billion-dollar company? Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to ...

14 Mar 202338min

OpenAI’s ‘Foundry’ Release Will Change Marketing Forever...

OpenAI’s ‘Foundry’ Release Will Change Marketing Forever...

A.I. will forever change how we use technology and software. Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, ho...

9 Mar 202332min

Timeless Marketing Advice from Seth Godin

Timeless Marketing Advice from Seth Godin

Authenticity is overrated. Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure nee...

7 Mar 202328min

How To Make $700 Million Selling Sparkling Water?

How To Make $700 Million Selling Sparkling Water?

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The...

2 Mar 202326min

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a pro...

28 Feb 202340min

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