Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(455)

How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)

How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)

How do you build a billion-dollar company? Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to ...

14 Mar 202338min

OpenAI’s ‘Foundry’ Release Will Change Marketing Forever...

OpenAI’s ‘Foundry’ Release Will Change Marketing Forever...

A.I. will forever change how we use technology and software. Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, ho...

9 Mar 202332min

Timeless Marketing Advice from Seth Godin

Timeless Marketing Advice from Seth Godin

Authenticity is overrated. Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure nee...

7 Mar 202328min

How To Make $700 Million Selling Sparkling Water?

How To Make $700 Million Selling Sparkling Water?

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The...

2 Mar 202326min

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a pro...

28 Feb 202340min

Bing A.I. Search is Way More Advanced Than We Realized…

Bing A.I. Search is Way More Advanced Than We Realized…

Will A.I. kill humanity in the next 3-15 years? Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the ...

23 Feb 202329min

Ranking 2023's Top 6 Marketing Strategies

Ranking 2023's Top 6 Marketing Strategies

CPM costs are down. Is now a good opportunity to target online ads? Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing s...

21 Feb 202334min

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a...

16 Feb 202338min

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