#10: How to Take Action with the StoryBrand Framework
You've done it, Hero Makers! You've reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify y...
25 Aug 202125min
#9: Give Your Customers a "Happily Ever After"
Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what...
18 Aug 202124min
#8: Save Your Customers from Failure
A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what's at stake if they don't buy your produ...
11 Aug 202121min
#7: Challenge Your Customers to Take Action
In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer's story, you must let them know what's at stake i...
4 Aug 202126min
#6: Customers Never Trust a Guide Without a Plan
You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their g...
28 Jul 202123min
#5: Your Customers Are Looking for a Guide, Not a Hero
Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position...
21 Jul 202121min
#4: What Specific Problem Do You Solve For Customers?
Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand the...
14 Jul 202123min
#3: Discover What Your Customer Really Wants
As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has ve...
7 Jul 202120min
