Yukijirushi 6P Cheese Customer-Centric Marketing for Lasting Value
This explains how Snow Brand Milk Products' "6P Cheese" revitalized its brand by shifting to a customer-centric marketing approach. It outlines a four-step framework: deep customer understanding, iden...
31 Jul 202513min
En Japan Metric Management KGI-KPI-KAI
This examines a framework for strategic goal setting and measurement, using the example of En-Japan, a Japanese recruitment service. It outlines a hierarchical approach that begins with defining a cle...
30 Jul 202512min
Winning New Customers with Snack Marketing Case Studies
This episode explains strategies for acquiring new customers and re-engaging former customers by analyzing successful marketing approaches of two popular Japanese snack brands: Baby Star Ramen and Apo...
30 Jul 202512min
Muji Retort Curry Redefining Value with Gift Marketing
This explores Muji's "gift marketing" strategy, focusing on their retort curry gift boxes as a prime example. This approach redefines the value of an everyday product, transforming it into a desirable...
29 Jul 202510min
Ajipon Powder Spice Brand Reinvention A Six-Step Marketing
This outlines Mizkan's successful six-step marketing journey to reinvent its 60-year-old Ajipon brand with the new "Infinite Refreshing Spice by Ajipon". It details how the company identified unmet cu...
28 Jul 202512min
Lotte and Toppan Redefine Value of Gum for Perception Change and Brand Assets
This episode discusses how Lotte and TOPPAN collaborated to redefine the perception of gum from a mere confectionery to a valuable business tool. This strategy, termed "perception change," aims to ref...
27 Jul 202514min
Marketing Organization Dynamic Cycles for Enduring Vitality
This explores three typical organizational structures for marketing teams: a decentralized model where marketing is embedded within each business unit, a hybrid approach centralizing some functions wh...
26 Jul 202520min
New Management: Business Models and Centerpin Thinking
This introduces a framework for understanding business through four core elements: Target (who the customer is), Value (what unique benefits are offered), Capability (how the value is delivered), and ...
25 Jul 202512min
