KATE Licca Branding Through Early Customer Experience
This discusses KATE LICCA, a collaborative product between the cosmetics brand KATE and the doll brand Licca-chan, emphasizing its strategic role in early customer experience and brand building. It hi...
23 Jul 202510min
Job Theory: Customer Progress and Product Adoption
This explores "Job Theory" (Jobs to Be Done), a marketing concept where products and services are viewed as "workers" hired by customers to complete a specific "job." A job is defined as the "progress...
23 Jul 202512min
Kao Koremo! Turning Unknown Daily Goods into Loved Brands
This describes Kao's "Kao Koremo!" app, a marketing initiative designed to transform their unbranded, utility-focused products into recognized household names. The app allowed users to scan barcodes o...
22 Jul 202511min
Anker Store & Cafe Expanding Customer Reach
This episode discusses Anker's new cafe strategy, which challenges the conventional marketing wisdom of narrowing target customer segments. By opening Anker Store & Cafe, the company aims to expand it...
21 Jul 202510min
Daiwa Steel Tube Industries Sales and Marketing Synergy in B2B
This discusses B2B digital marketing strategies through the case study of Daiwa Steel Tube Industries, a long-established steel manufacturer. It highlights the challenges of achieving synergy between ...
20 Jul 202512min
Rookie OL Turnaround Business Story Basics Marketing Strategy
This analyzes "Rookie OL's Guide to Consistent Marketing Strategy," a business novel that teaches marketing principles through a narrative about a young woman revitalizing an Italian restaurant. It hi...
19 Jul 202512min
Toyota GR: The Art of Customer-Centric Marketing
This examines Toyota GR's marketing approach, highlighting how the brand identifies and caters to diverse customer segments. It emphasizes the crucial principle of defining "who the customer is" as th...
18 Jul 202511min
Tamagotchi Paradise: Crafting Enduring Brands
This examines how the Tamagotchi brand has achieved lasting popularity across generations. It introduces the newest Tamagotchi device, "Tamagotchi Paradise," highlighting its innovative "Zoom Dial" fe...
17 Jul 202514min
