Marketing Talks

This explores how ABC Cooking Studio successfully launched a tablet-based cooking lesson by leveraging existing assets to create new customer value and revenue streams. It emphasizes the importance of...

16 Jul 202515min

It discusses effective marketing strategies for new products, focusing on transforming them into long-term successes. The first source highlights the critical importance of initial, substantial invest...

16 Jul 202513min

This episode examines Kao's Merit shampoo rebranding, highlighting how a subtle shift in concept from "family shampoo" to "family love shampoo" revitalized a struggling brand. It clarifies key marketi...

15 Jul 202510min

This explains how Sneaker Dunk, a Japanese online marketplace for sneakers and other collectibles, achieved rapid growth by applying the "Jobs-to-Be-Done" (JTBD) marketing theory. This theory posits t...

14 Jul 202512min

This examines how Google successfully navigated the "innovator's dilemma", a phenomenon where established companies struggle to adapt to disruptive innovations. It details how Google declared a "Code ...

13 Jul 202514min

This explores the concept of branding through the lens of luxury automobile manufacturer, Bentley. It posits that a strong brand is built upon fostering favorable emotions—such as satisfaction, empath...

12 Jul 202513min

This presents an overview of the book "ネット断ち (齋藤孝)" (Net Abstinence by Saito Takashi), which advocates for a "digital detox" to combat "electrical leakage of the mind," a state where constant digital ...

11 Jul 202513min

This episode discusses Kao's strategic shift from viewing customers as "consumers" to "lifestylers" as a key factor in their corporate turnaround. Initially facing declining profits, Kao reevaluated i...

10 Jul 202511min