Kirin Namacha Rebranding with Jobs to Be Done
This piece examines how Kirin Namacha successfully rebranded by applying the Jobs to Be Done theory. It explains that this theory views products as "workers" consumers "hire" to achieve "progress" in ...
27 Mai 202510min
Nissin's Surume Cycle Marketing Strategy
This episode describes Nissin Foods' "Surume Cycle" marketing strategy, which aims to create a continuous loop of consumer engagement. The cycle begins with mass advertising (空中 or "air"), primarily t...
26 Mai 202511min
Barchica03: Finding Untapped Customers for Empathy Marketing
This analysis examines how the dining complex Barchica03 in Osaka, Japan, achieved success by utilizing empathy marketing. Instead of targeting the general public, they focused on the specific, unmet ...
25 Mai 202511min
Shabuyo Redefining Value as a "Food Theme Park"
This episode examines the case of Shabuyo, a Japanese all-you-can-eat shabu-shabu restaurant chain, and its strategy to redefine its customer value and brand concept. Initially known simply for abunda...
24 Mai 202510min
Entrepreneurs and Business Textbook from Age 13 Year Olds
This review explores a novel titled "Thirteen Year Olds' Business Textbook," which presents business fundamentals through a fictional narrative. The story centers on a middle school student who forms ...
23 Mai 202513min
Mitsui Sumitomo Insurance: Category and Brand Entry Point Marketing
This episode examines how companies can improve customer recall and sales, particularly for products not frequently considered. It introduces two crucial concepts: Category Entry Points (CEPs), which ...
22 Mai 202516min
Nunobiki Falls: Reinterpreting for Tourism Marketing
This analysis explores the successful tourism marketing strategy employed by the city of Kobe, Japan, using the Nunobiki Falls as a central example. The approach focuses on reinterpreting existing res...
21 Mai 202510min
Understanding Customer Context for Value Creation
They discuss the importance of understanding customer context in marketing and business strategy. It highlights that successful offerings stem from comprehending not just customer behaviors but also t...
21 Mai 202512min
