Marketing Talks

This episode discusses brand association, defined as the sum of a person's memories, images, and feelings linked to a brand. It highlights how strong brand associations make a product more likely to b...

2 Jun 202512min

This examines the successful rebranding efforts of the M. League, a professional Japanese mahjong league, which aimed to change the public's negative perceptions of the game. It focuses on two key str...

1 Jun 202514min

This episode analyzes the shift by Aoyama Trading, a major suit retailer, from focusing on ready-made suits to prioritizing custom-made options, using this as an example of how a change in the product...

31 Mai 202514min

This episode explores Peter F. Drucker's management philosophy on marketing. It argues that the definition of a business is determined not by the company itself, but by the customer, specifically by w...

31 Mai 202511min

This episode examines the idea that creative thinking and uncovering insights are not simply innate talents, but rather follow a discernible "framework" or "model." It introduces the concept of "insig...

30 Mai 202511min

This analysis explores the case of "Ohitorisama no Ie," a housing product by Base Home, highlighting the importance of questioning traditional assumptions in marketing and business. It suggests that c...

29 Mai 202510min

This piece examines how Mizuno developed the CUSHIONREVO PRO baseball cleat by applying innovation from another industry. Traditionally, baseball cleats prioritized lightness and a barefoot feel, but ...

28 Mai 20258min

This discusses the importance of customer-centricity in marketing, emphasizing the need to understand customers from their perspective rather than solely from a seller's viewpoint. It uses the histori...

28 Mai 20259min