Master B2B Friday 15

When you measure the cost to acquire a customer, should you use narrow measures that only include the direct costs associated with getting a new customer, or should you go broad and include every cost...

28 Feb 202519min

This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing stra...

21 Feb 202521min

This week on the podcast, Andy & Brian talk through who should sit on the buying committee when the eCommerce team is considering making a new technology purchase. When we asked our community what the...

14 Feb 202522min

Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success.  Spoiler alert: there is no one best measure of eCommerce success. ...

7 Feb 202520min

This week on the Friday 15... Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business.  She shar...

31 Jan 202523min

This week on the Friday 15, Andy & Brian dig into why so many companies rely on digital penetration to measure whether their online initiatives are successful. Plus, they share ideas from practition...

24 Jan 202522min

In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting!   Specifically, how do you work with your CFO to get the budget you need.  The CFO's j...

17 Jan 202521min

We're sharing the recent Webcast we hosted offering our B2B eCommerce predictions for the coming year.  Plus, we brought some special guests along to help us predict the future of hiring, analytics, C...

20 Des 202459min