The Master B2B Interview: Andy Hoar and VTEX Founder and co-CEO Mariano Gomide
A special for Friday 15 subscribers: Master B2B's Andy Hoar speaks with VTEX founder and co-CEO Mariano Gomide about the company's decision to leave the MACH Alliance, and how he sees the eCommerce s...
15 Apr 202530min
Can you build a successful career at a family-owned B2B company?
This week on the Friday 15, Andy and Brian speak with Trent Guyer, the VP of Marketing and Digital at Grasshopper Mowers, a family-owned manufacturer of mowers, about how to build a successful career ...
11 Apr 202524min
How Should B2B eCommerce Companies Think about Their Next Hire
This week on the podcast - Andy and Brian look at how B2B eCommerce companies are thinking about investing in new hires in the coming year, and the challenges they may face when looking to bring on ne...
4 Apr 202520min
Is it better for B2B companies to have an AI strategy or not?
This week - Andy and Brian dig into a thought-provoking article (link below) asking whether organizations should even have an AI strategy and the reasons why it may be better if they don't. Mentione...
28 Mar 202520min
Key Takeaways from the 2025 Master B2B Mindshare Summit
Master B2B held its 3rd annual Mindshare Summit in Chicago recently, and Andy & Brian went over some of the key takeaways from the event including these 4 focus areas: Building a digital organization...
21 Mar 202523min
Master B2B Fireside Chat: Solving the Data Problem
We're all recovering from the Master B2B Mindshare Summit this week, so in lieu of a new Friday 15 episode we're bringing you a recent Fireside Chat that Brian Beck conducted with Jeff Reichert, Kimba...
14 Mar 202538min
How Effective Is B2B eCommerce Site Search?
This week on the podcast, Andy & Brian look at site search, and how today's site search solutions meet the needs of B2B eCommerce practitioners. Plus, Andy shares some takeaways from the Site Sear...
7 Mar 202521min
What Is the Best Way to Measure Customer Acquisition Costs in B2B?
When you measure the cost to acquire a customer, should you use narrow measures that only include the direct costs associated with getting a new customer, or should you go broad and include every cost...
28 Feb 202519min
