How to turn PURPOSE and doing GOOD to PROFITS | “Meaningful” Podcast Episode 18
In this podcast episode, Joseph Alcantara interviews Chase Friedman, Founder and CEO of Vanquish Media Group, and they unearth the myth that purpose-driven and "doing good" marketing isn't profitable....
22 Apr 202447min
How an ABANDONED KOREAN BABY created the BEAUTY BRAND you LOVE | “Meaningful” Podcast Episode 17
In this episode, Joseph Alcantara interviews Jennifer Norman, a beauty entrepreneur and founder of Humanist Beauty and the Human Beauty Movement. Jennifer shares her personal journey as a Korean-Ame...
15 Apr 202441min
The 2024 TOTAL SOLAR ECLIPSE: A Case of CULTURAL MOMENT MARKETING | “Meaningful” Podcast Episode 16
What's the huge buzz around the total solar eclipse and how did brands leverage the cultural moment in successfully staging their marketing campaigns? In this podcast episode, I'll discuss the concep...
9 Apr 202416min
How to OVERCOME DISCRIMINATION, RACISM and PREJUDICE | “Meaningful” Podcast Episode 15
Today's episode is about racism, discrimination, and prejudice, and how we, as citizens of the world can be part of the solution so we can put an end to this very pressing social justice issue. I'll...
1 Apr 202420min
How to SPEAK and LEAD with CLARITY | “Meaningful” Podcast Episode 14
Introduction Today, I am joined by Dr. Michael Gerharz, an author and C-Suite advisor from Cologne, Germany. He’s the author of “The Aha-Effect” and the “Leaders Light the Path” manifesto. His blog on...
25 Mar 202439min
How a TRANSGENDER man WINS through DIVERSITY | “Meaningful” Podcast Episode 13
Today, I am joined by Trevor Boylston, Supplier Diversity Manager for Boston Scientific. In his role, he focuses on being a trusted advisor to both his internal stakeholders and the small and diverse ...
18 Mar 202444min
WHY use AI in today's BUSINESS | “Meaningful” Podcast Episode 12
Today, I am joined by Chris Troka, a creative entrepreneur with more than 10 years of experience in creating, improving, and accelerating businesses. He founded Focused-Biz, a digital service prov...
11 Mar 202444min
How SOCIAL MEDIA can power SOCIAL CHANGE | “Meaningful” Podcast Episode 11
Today, I am joined by Daniel Francavilla, a founder, agency partner, brand strategist, college educator, and a recipient of Canada's "40 Under 40" award. He has spoken at a variety of events, confere...
4 Mar 202442min
