Move the Stairs: Brand Protection PR™

Move the Stairs: Brand Protection PR™

When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!

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Episoder(100)

Using Strategic Public Relations Techniques to Evaluate Q1

Using Strategic Public Relations Techniques to Evaluate Q1

We’ve reached that point in the year where businesses should be reviewing Q1 and make adjustments heading into Q2. We call these quarterly goals and part of Brand Protection PR™ is making sure that yo...

7 Apr 202129min

How Insider Media Relations Can Build Brand Protection Through Successful Crisis Communications

How Insider Media Relations Can Build Brand Protection Through Successful Crisis Communications

A crisis can strike any business at any time, sometimes as a result of things you can control (we call that a self-inflicted crisis-- think a poorly thought-out social media post). Sometimes, a crisis...

31 Mar 202153min

Cryptocurrency & Blockchain: How to adapt your PR outreach to the future of CBD

Cryptocurrency & Blockchain: How to adapt your PR outreach to the future of CBD

The future of CBD technology is already here, even if you don't know it yet! Co-Founder of Greenheartcbd, Paul Walsh, joined us today on our Move the Stairs Friday chat to discuss blockchain and crypt...

24 Mar 202129min

Why podcasts can push the needle for your CBD brand

Why podcasts can push the needle for your CBD brand

Ever since the pandemic began podcasts have been a booming source of news, entertainment and normalcy for a massive number of Americans. You'd be surprised at how quickly you can get started! Our spec...

17 Mar 202132min

Sow the tactical seeds of Brand Protection PR™

Sow the tactical seeds of Brand Protection PR™

With the pandemic dominating the news headlines and social media daily, it may feel like your brand isn’t being seen or heard! Strategic Public Relations can help you get your brand noticed. M&C’s tea...

10 Mar 202132min

Using data to build CBD Brand Protection™

Using data to build CBD Brand Protection™

With an abundance of data available to shape your CBD brand’s PR plan, it can be overwhelming to sort through what is most important. Media monitoring tools and M&C’s Insider Media Relations™ can help...

3 Mar 202131min

Build Effective Media Relations & Brand Protection

Build Effective Media Relations & Brand Protection

If your CBD brand isn't getting the media’s attention or the attention you are getting isn’t having the positive impact you want, we'll teach you skills to build effective relationships with members o...

24 Feb 202131min

Who is more important, customer or employee?

Who is more important, customer or employee?

As a CBD business owner, you may be wondering who's more important to your business? The customers who keep the lights on? Or your employees who serve your customers? What if we told you there were di...

23 Feb 202130min

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