CBD and pets: how to communicate research to your audience
Communicating about CBD and its uses for people is difficult enough! Adding our pets to the equation complicates the conversation even further! Luckily, Dr. Tim Shu, DVM and Founder/CEO of VETCBD is h...
25 Jun 202121min
How to Build Professional Relationships with Reporters
Hemp Industry Daily reporter Kristen Nichols joins us on the Move the Stairs podcast record to help the CBD industry understand why they should establish a relationship with members of the media and o...
16 Jun 202132min
Communicating Complicated Cannabis Clinical Research
Let’s face it, there is just not enough known about CBD right now! The lack of information understood by the general public with what we do know about CBD also leaves a lot to be desired. However, the...
9 Jun 202131min
Help us design a CBD Brand Protection PR mini-course
In today's episode, we talk about the three pillars of CBD Brand Protection PR™, the tenets of Insider Media Relations™ and how to put it to work protecting your brand, and the importance of a Brand P...
26 Mai 202133min
Building Brand Protection Pr and ThoughtLeadership Through Brand Messaging
Positioning yourself as a thought leader begins establishing your brand. M&C’s Brand Protection PR can help you establish brand messaging! It begins with establishing the Four C’s; clear, consistent, ...
12 Mai 202138min
Understanding Federal Legislative Movement to Build CBD Brand Protection™
The House of Representatives made a statement with the passage of the SAFE Banking Act. Despite being a separate venture from marijuana, CBD companies need to be watching what happens in Washington wi...
5 Mai 202135min
Using Education to bolster CBD Brand Protection
Educating your consumers about CBD may seem tedious. After all, it's not driving sales! However, it is positioning you as a trusted expert! On today's Move the Stairs conversation, M&C's Strategists w...
28 Apr 202136min
What to expect when you’re expecting (PR success)
Success is great! What happens when you continue to expect success? You will have ebbs and flows when it comes to your CBD brand's PR outreach so it's important to celebrate those victories, but also ...
21 Apr 202134min
