Understand Delta-8 with CBD Brand Protection PR™
Delta-8 continues making waves throughout the industry because of its psychoactive properties. Why? Because technically, Delta-8 is derived from hemp, meaning it's legal under the 2018 Farm Bill. Desp...
29 Sep 202131min
Use Digital marketing to Build CBD Brand Protection PR™
Digital marketing and CBD brands haven't exactly had the warmest relationship since the passage of the 2018 Farm Bill, legalizing CBD in the United States. Dan Grech, Founder and CEO of BizHack specia...
23 Sep 202136min
Craft a Perfect Pitch for Radio Reporters Using Insider Media Relations™
We are continuing our series of interviews with members of the media this week with Pat Woodard, the voice of business for KOA News Radio based out of Denver, CO. Pat reaches hundreds of thousands of ...
22 Sep 202132min
Embrace the Suck: the Art of the Pivot
There's no shortage of challenges CBD businesses encounter on a regular basis. This means decision-makers need to be ready to modify public relations outreach to stakeholders more often than they'd li...
25 Aug 202132min
Quality over Quantity: Using Insider Media Relations to Pitch Print Media
In our Move the Stairs Episode 45 podcast record, we spoke to Tiney Ricciardi of the Denver Post. Tiney covers entertainment, beer and cannabis which includes CBD. However, not all CBD stories get cov...
11 Aug 202135min
Supercharge your CBD Brand Protection PR with Elite Level Resources
CBD business owners have enough on their plate when it comes to the day-to-day operations of their brand. Staying on top of what's happening in the CBD or hemp space is a challenge! Thankfully Kerry H...
11 Aug 202130min
Navigating the International Waters of Brand Protection PR
Brand Protection PR™ is difficult enough to achieve at home but expanding to an International market welcomes a whole new level of complexity, intensity and risk to a brand that you've worked so hard ...
14 Jul 202129min
Understanding Colorado's New CBD Labeling Regulations
The State of Colorado recently updated labeling requirements for CBD products, mandating a labeling change from the percentage of THC in a CBD product to the number of milligrams of THC in a CBD produ...
30 Jun 202123min
