EP 434: Facebook Lead Ads vs. Landing Pages - Which Is Best?
Are Facebook Lead Ads better than sending traffic to your landing page? In this quick episode, I break down the pros, cons, and what's actually working in 2025. You'll learn when to use each strategy ...
2 Sep 202511min
EP 433: Micro-Targeting Mastery: Facebook Ads That Feel Personal
Imagine an ad so specific it feels like it's speaking directly to your fears, goals, or desires. That's micro-targeting and it's what many smart advertisers are doing in 2025 and beyond. Website: http...
26 Aug 202513min
EP 432: 3 Easy Ways to Generate Better Facebook Ad Hooks in Under 5 Minutes
Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I'm sharing 3 super simple ways to generate better hooks fast. No magic, no fl...
19 Aug 202511min
EP 431: Why I Love Testing "Ugly" Facebook Ads
When I'm launching a new ad, I don't always start with polished, high production "perfect" video ads. I start "ugly" and there's a reason for it. In this short episode, I'll explain why scrappy, low f...
12 Aug 202510min
EP 430: What Apple, Nike, & Disney Would Do with a $500 Facebook Ad Budget
What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It's probably not what you think. In this quick episode, I'm breaking down how big brands think ...
5 Aug 20258min
Bonus Episode: Meta's 2025 Q2 Earnings: What Advertisers Need to Know
Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it's such great news for...
30 Jul 20253min
EP 429: My 3 Minute Facebook Ads Health Check
Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I'll walk you through my simple 3-minute Facebook & Instagram Ads health check that can ...
29 Jul 202510min
EP 428: Why I Ignore Many "Meta Best Practices" & What I Do Instead
There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short episode, I'm sharing a few "best practices" I sometimes ignore...
22 Jul 202517min
