NONFICTION BRAND™ w/DP Knudten

NONFICTION BRAND™ w/DP Knudten

The NONFICTION BRAND podcast features host DP Knudten, some regular guests, and special one-off interviews with master branders, with a special focus on the much needed, but often much misunderstood realms of personal and small business branding.

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Episoder(100)

E150 “It’s can’t emote. It can’t have a relationship. It can’t be a psychologist.”

E150 “It’s can’t emote. It can’t have a relationship. It can’t be a psychologist.”

Trust Insights’ Katie Robbert is back with host DP Knudten for more about how AI is not to be feared, but embraced by humans who can speak its language and still lean into being 100% carbon-based. She...

5 Jul 202126min

E149 “Just having a paper resume isn't good enough anymore.”

E149 “Just having a paper resume isn't good enough anymore.”

AI-adjacent human/tech interface expert (and Genius™ wrangler) Katie Robbert joins host DP Knudten for a ‘tell me it isn’t SkyNet’ conversation about artificial intelligence and how she’s leaning into...

28 Jun 202126min

E148 “Guess what artificial intelligence can’t do.”

E148 “Guess what artificial intelligence can’t do.”

BSquared Media’s Brooke Sellas brings her mega-watt energy—and galactic-brain insight—to this “second half” conversation with host DP Knudten about the need for both left- and right-brain thinking in ...

21 Jun 202122min

E147  "… you can do far better with a 'conversation first' campaign."

E147 "… you can do far better with a 'conversation first' campaign."

The dynamically charming Brooke Sellas joins host DP Knudten for an in-depth conversation about her ‘think conversation, not campaign’ philosophy of marketing with some ‘violently in agreement’ digres...

14 Jun 202131min

E146 “…because it's almost always better than what I started with.”

E146 “…because it's almost always better than what I started with.”

Best-selling author of ‘Cumulative Advantage’ Mark Schaefer is back with host DP Knudten for a second half conversation about how small initial advantages can yield massive results—if you’re paying at...

7 Jun 202125min

E145 “It’s the biggest fracture… in the history of the human race….”

E145 “It’s the biggest fracture… in the history of the human race….”

NFB pod fav Mark Schaefer is back for another ‘go deep’ conversation with host DP Knudten about his new book “Cumulative Advantage” and the many brilliant concepts and observations he shares about how...

31 Mai 202130min

E144 “…we have always listened to our customer….”

E144 “…we have always listened to our customer….”

Austins Wines Marketing Director Belinda Austin is back with host DP Knudten for a spirited (😉) conversation about why they consider their customers’ experiences to be as—and maybe, more—important as...

24 Mai 202127min

E143 “…the designers advised us to stop telling the story….”

E143 “…the designers advised us to stop telling the story….”

Australian winemaker Belinda Austin joins host DP Knudten for a fun conversation about Pinot Noir, her affinity for a certain 6’ 6” escaped convict, and the value of being surprising in an industry th...

17 Mai 202119min

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