NONFICTION BRAND™ w/DP Knudten

NONFICTION BRAND™ w/DP Knudten

The NONFICTION BRAND podcast features host DP Knudten, some regular guests, and special one-off interviews with master branders, with a special focus on the much needed, but often much misunderstood realms of personal and small business branding.

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Episoder(100)

E142 “This will always be…make it or break it.”

E142 “This will always be…make it or break it.”

The 6’ 7” star of The Greatest Showman, and Broadway’s Frozen, and Hadestown Timothy Hughes is back for a second-half conversation with host DP Knudten about how embracing what he once perceived as a ...

10 Mai 202133min

E141 “Instead of fearing that…I finally made a shift to embracing it…”

E141 “Instead of fearing that…I finally made a shift to embracing it…”

Timothy Hughes, star of The Greatest Showman and Broadway’s Frozen and Hadestown joins host DP Knudten for a super fun discussion on the role of personal branding in show business from the point of vi...

3 Mai 202122min

E140 “…brands can have an identity crisis. They can oversleep…”

E140 “…brands can have an identity crisis. They can oversleep…”

Evelyn Starr’s new book “Teenage WasteBrand” is the subject of this 'AMEN!' episode with host DP Knudten. They talk about the critical value of having a demonstrably true brand foundation that can sti...

26 Apr 202127min

E139 “Your brand is actually in the eyes of your beholder…”

E139 “Your brand is actually in the eyes of your beholder…”

“Teenage WasteBrand” author Evelyn Starr joins host DP Knudten for the wide ranging conversation about branding that recognizes one its most important owners: the people who actually engage, buy, and ...

19 Apr 202129min

E138 “I actually am going to reconcile these different identities…and make it my brand..”

E138 “I actually am going to reconcile these different identities…and make it my brand..”

Startup Hypeman’s Rajiv Nathan is back with host DP Knudten for more conversation about the how aligning your business with the person you actually are is key for creating a ‘completely true / complet...

12 Apr 202129min

E137 “…what matters more than that is your customer narrative.”

E137 “…what matters more than that is your customer narrative.”

Startup Hypeman Rajiv Nathan joins host DP Knudten for a ‘violently in agreement’ conversation about the importance of having an ‘audience first’ orientation whenever attempting to tell a compelling s...

5 Apr 202122min

E136 “…that’s been the advantage of niching down for me.”

E136 “…that’s been the advantage of niching down for me.”

Liz Willits is back for the second half of her conversation with host DP Knudten about why she niche-ed down to become known as a go-to expert in email marketing, and how that’s enabling her to expand...

29 Mar 202123min

E135 “Social media [is] great for grabbing attention. Email is good for selling people.”

E135 “Social media [is] great for grabbing attention. Email is good for selling people.”

Liz Willits is all about the power of email and makes a compelling case for in this episode with host DP Knudten. So compelling that it makes him re-think his prejudice for not only email in general, ...

22 Mar 202123min

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