#6 - Delta Projects and Bidtheatre on the DSP and buyer view of the Nordic ad market
[This Episode is in Swedish] In this episode we are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson for a discussion on all things in the DSP, brand an...
17 Mai 202235min
#5 - Gareth Glaser on Prebid and Demand Manager - Part 2
[This Episode is in English] In this episode we are joined by Gareth Glaser, sr. Director Product at Magnite and chair of prebid.js PMC. In this second part of our conversation with Gareth, we switch ...
6 Apr 202218min
#5 - Gareth Glaser on Prebid and Demand Manager - Part 1
[This Episode is in English] In this episode, we speak to Magnite's Senior Director of Product Management, Gareth Glaser, about how Prebid became the number one choice for publishers in the header bid...
15 Mar 202235min
#4 iAB Sweden and Finland join to discuss 2022, running successful taskforces, main focus areas for the programmatic task forces and more
[This episode is in English] iAB is represented in 47 countries and in this episode we were joined by two of them - Kenneth Danielsson, CEO of iAB Sweden, Pasi Rassina MD of iAB Finaland and Juuli Pel...
8 Feb 202229min
#3 Berlingske Medier take on the publisher collaborations, creative formats and buyer marketplaces
[This episode is in English] In this episode, we talked with Pernille Rosenqvist, Head of Digital Sales, and Casper Andersen, Digital Business Developer at Berlingske Media. Berlingske Medier is the w...
16 Des 202119min
#2 Aller Media Sweden take on Data Analysis and Prebid Testing and Optimization
Aller Media is one of the Nordics’ largest media companies with more than 120 years of successful business. Over the last few years, Aller Media has gone through a transformation where digital, data, ...
23 Sep 202120min
#1 Bonnier News take on identity and buyer marketplaces
First Party data and identity is accelerating in interest, both on the buy and the sell side of the online ad industry. There is also another growing trend where buyers engage in so called marketplace...
22 Jun 202122min
