E022: Full House of Operators. Growth Targets, Differentiation, Role of a CEO, Trending News & More
[00:05:17] Setting growth target, big partnerships, HexClad, expanding customer base [00:10:38] Mayhem, slow hiring, key hires, delegating. Getting there. [00:14:39] Digging into valuable MMM Media Mi...
20 Sep 20231h
E021: Operators Q&A: International Expansion, Pivoting & Adaptability, Organic Content & More
[00:00:00] Unexpected encounter leads to golf opportunity. [00:10:11] Perceived limit low, raising organic reach cap. [00:14:41] Organic versus paid scaling: a dual challenge. [00:18:36] Marketing and...
13 Sep 20231h 7min
Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators.
[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how? [00:04:29] Territories, channels, products, royalties: Licensing essentials. [00:07:43] Licensing creates revenue and limits competiti...
6 Sep 202359min
E019: Building Business Moats: Strategies, IP, Competitive Advantages, Knowledge, Patents & More
00:02:22 Consumer businesses need competitive advantages for success. Building scale and expanding into new categories give companies an edge. Limited moats exist for consumer products as network effe...
30 Aug 20231h 1min
E018: How To Price Your Products. A Deep Dive Special.
[00:02:23] Close relationship with Callaway and Travis Matthew. Topgolf is future of company. [00:05:54] Late to market, focused on value. [00:08:33] Cost Plus pricing: Calculate costs, add markup. W...
23 Aug 202359min
E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators.
00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go i...
16 Aug 202358min
E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
[00:03:57] Questioning the relevance of the media spend model. [00:10:23] Innovative ad agency with flexible payment plans. [00:13:23] Amazon advertising, agencies can be helpful, learn first. [00:18:...
9 Aug 20231h 11min
E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More
https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [00:03:12] Kitsch backstory [00:12:14] Unintentional business success, Faire platform adoption. [00:15:44] Omnichannel succe...
2 Aug 20231h 27min
