Operators Bonus Episode - The Sendlane Panel Event
Operators Bonus Episode
3 Jan 202455min
E037: 2024 Planning, How Ridge Launched Watches, Move Back To Bootstrapping, CEOs Just Write & More
00:00 Introduction and New Year's Celebration 01:29 Annual Planning and Quarterly Execution 03:17 Purpose and Use of Reporting 08:36 The Role of CEOs in Reporting 10:58 Expectations for 2024 in the DT...
3 Jan 20241h 1min
E036: The Big Debate: Remote or Office? Featuring Steven CEO of Cuts Clothing VS Sean CEO of Ridge.
This is a special unreleased episode. The third show ever recorded by the Operators. (00:00) Introduction and Appreciation (01:57) The Effectiveness of Facebook Ads (03:35) The Role of Other Advertis...
27 Des 20231h 4min
E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More
December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising...
20 Des 202358min
E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional bias
00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25 The Skill Tree Framework for Ecommerce 1...
13 Des 20231h
E033: Cyber Monday Results, Contract Manufacturing, Global Commerce Dynamics, Market Competition.
00:00 Exciting holiday sales followed by January slowdown. 04:32 Demand pulled forward during sales? 06:47 Embrace competition; it's a lever. 15:31 Rise in national brand sales surpasses expectations....
6 Des 20231h
E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More
00:00 Efficient preparations ease BFCM stress. 09:06 Focusing on DTC, working with retailers. Exciting results. 13:18 Inventory shortage, long lead times, monitoring closely. 18:16 Amazon's sales surp...
29 Nov 20231h 12min
E031: Black Friday Special: Deals, Customer Experience, Operations, Success Metrics, Trends & More
03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for awareness. Facebook lacks reach and knowledg...
22 Nov 20231h 9min
