
The Sales Call Agenda
In this episode, Mark gives an example of how he trains salespeople to start off sales calls with what he calls the agenda. This is an excerpt from the masterclass created by Mark DeFrancesco. For mor...
21 Nov 20242min

The Base Plus Bonus Payout System (Part 3: Payout & Profit)
In this 3rd and final part of this payout & profit series, Mark explains his base plus bonus payout system which provides the balance of being able to manage your people as hourly employees but still ...
13 Nov 20244min

Craftsmanship and Connection: A Conversation with Don Easton
“I don’t do boring!” Don Easton has been at it for nearly 30 years and is still fired up about his craft! In this episode, you’ll hear about Don’s unique approach to choosing projects and people (“sal...
5 Nov 20241h 7min

Direct Labor Percentage (Part 2: Payout & Profit)
Direct labor is the #1 most important expense category to watch and control. In part 2 of this payout & profit series, Mark talks about the magic number for direct labor. This is an excerpt from the m...
29 Okt 20249min

Are You Using the Hope and Pray Method? (Part 1: Payout & Profit)
Are you running your business with the “hope and pray” method? In this episode, we’re playing a clip where Mark introduces his payout and profit method. This is an excerpt from the masterclass created...
23 Okt 20242min

Doug in the Hot Seat - How to Streamline for Higher Quality and for Higher Charge Rates
Today, we're talking with Doug Bates from Kansas City about streamlining his business, everything from how to manage many crews and still maintain high quality to selling a higher charge rate to stay ...
8 Okt 202444min

The Job of the Leader
In this episode, Mark talks about the job of a leader - and how that’s different than just being an owner. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information vi...
2 Okt 20246min

How To Drill Deeper When Selling
In this excerpt, Mark talks about how to dig deeper during your sales calls, by asking about past experiences with other contractors. This is an excerpt from the masterclass created by Mark DeFrances...
24 Sep 20244min



















