Business Shorty - The 3 Metrics Your Business Needs
METRICS - If you're familiar with the word, you probably hate it! Metrics is an overused, misunderstood buzzword for measurable things about your business. What should you be tracking? What should ...
16 Jul 202011min
IC Myths Part 3 - How to Talk to your Patient
Now we've busted the top 8 myths of IC (see episodes 25 and 27 for the first two parts of this series), but how do you actually break these to your patients? When do you insert yourself, and when do ...
13 Jul 202034min
Marketing to Physicians....Without Buying Lunch
Marketing your services is a huge challenge, whether you run your own place or are part of a larger program. You have to let others know about what you do and how you can help. Traditionally in the ...
9 Jul 202029min
Eight Common Myths of IC - Part 2
In Part 1 (if you missed it last week, check it out!) we went over the first 4 myths preventing patients from seeing improvement. In this episode, we give you the tools to debunk these myths for your...
6 Jul 202045min
Coronavirus Update - Wear Your F'n Mask!
Coronavirus updates are back! This is a wide-ranging discussion, and we hit some important (and some not-so-important) topics. The title comes from a conversation we had to have with our staff on ho...
2 Jul 202043min
Eight Common Myths of IC - Part 1
Are you perpetuating any of these IC myths with your patients? There's a ton of misinformation out there about interstitial cystitis (that's why we wrote the book!). Despite that, many physicians co...
29 Jun 202036min
Three Reasons your Website Isn't Converting - Business Shorty!
Feel like you're putting time, effort and money into your marketing, but you aren't getting the calls that you'd like? You can be doing the best marketing in the world, but if potential patients reac...
25 Jun 202012min
How to Get Hired
Wondering what an employer is looking for in a job interview and how to impress and get that offer? Hear about how to have an amazing interview and get the job you want - and for employers, this is h...
22 Jun 202029min
