Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

7 Secrets to Explode Your Profits with Upselling

7 Secrets to Explode Your Profits with Upselling

Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beaut...

22 Jul 202545min

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays

Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren...

18 Jul 202536min

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive c...

15 Jul 202529min

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)

In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash yo...

11 Jul 202547min

The #1 Metric That Will Completely Transform Your Business’s Bottom Line

The #1 Metric That Will Completely Transform Your Business’s Bottom Line

In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break do...

8 Jul 20251h 2min

Defeat The New Google AI Max Landing Page Doomsday with Val Riley

Defeat The New Google AI Max Landing Page Doomsday with Val Riley

In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing pag...

4 Jul 202547min

The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days

The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days

Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scen...

1 Jul 202534min

9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2

9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2

Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ...

27 Jun 202543min

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