Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Why You’re Onboarding Your Leads Wrong and What To Do About It

Why You’re Onboarding Your Leads Wrong and What To Do About It

Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn ho...

24 Jun 202544min

Decode Google’s New Diabolical Landing Page Changes with Tas Bober

Decode Google’s New Diabolical Landing Page Changes with Tas Bober

Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s st...

20 Jun 202547min

The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces

The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces

Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces...

17 Jun 202556min

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?

Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ ...

13 Jun 20251h 3min

(Replay) 5 AI video tools you can’t live without with Ian Garlic

(Replay) 5 AI video tools you can’t live without with Ian Garlic

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa d...

10 Jun 202531min

(Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic

(Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian re...

6 Jun 202547min

3 Astonishing Ways Tier 11 Is Using AI Right Now

3 Astonishing Ways Tier 11 Is Using AI Right Now

Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-...

3 Jun 202526min

Decoding Meta AI: What Llama and Their NEW App Mean for You

Decoding Meta AI: What Llama and Their NEW App Mean for You

Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Met...

30 Mai 202534min

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