Part 2 - The 5 Step Formula to Determine Your nCAC
Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who ...
4 Feb 202527min
DeepSeek Explained: What Marketers Need to Know
AI just dropped a bombshell, and Ralph and Lauren are here to break it down. DeepSeek—China’s mysterious AI powerhouse—just sent shockwaves through the stock market, slashing billions off NVIDIA overn...
31 Jan 202524min
Part 1 - The 5 Step Formula to Determine Your nCAC
In part one of this two-part episode, Ralph and Lauren are talking about New Customer Acquisition Cost (NCAC). Sure, the mention of math might send some of you running for the hills, but hold on—this ...
28 Jan 202538min
The #1 Secret to Spending Less and Making More on Amazon
Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook an...
24 Jan 20251h 4min
Avoid This 1 Common Hiring Mistake at Your Own Peril
Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never ...
21 Jan 202526min
How to Make Your Present Better by Making Your Future Bigger
Ralph and Lauren aren't just chatting about the weather; they're dissecting the art of achieving massive success by thinking bigger and setting ambitious goals, all based on the wisdom of "10X Is Easi...
17 Jan 202534min
[EXPOSED] What You Need to Know About The Honey Scam
A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught...
14 Jan 202525min
The Best of Perpetual Traffic 2024
Today we’re revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performa...
10 Jan 202548min
