Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands. Book your spot: https:/...

3 Apr 20min

Why the Funnel Is Dead (And What Actually Drives Growth Now)

Why the Funnel Is Dead (And What Actually Drives Growth Now)

Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available...

31 Mar 28min

The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now

The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now

Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Are your ads blendin...

27 Mar 24min

Your Comments Section Is a Sales Floor. Is Anyone Working It?

Your Comments Section Is a Sales Floor. Is Anyone Working It?

Are you burning cash on the wrong strategy? Share a few details about your brand, and we’ll show you exactly where you’re leaking profit.Book your spot: https://www.tiereleven.com/audit (only 3 spots ...

24 Mar 17min

Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

Stop guessing. Get the blueprint you need to scale fast.Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is your Meta ad strategy outdated? If you're still running campaigns w...

20 Mar 37min

Your CAC Is Lying to You — Here's the Number That Isn't

Your CAC Is Lying to You — Here's the Number That Isn't

Stop flying blind with data! Let us give you the exact blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is your customer acquisition cost (CA...

17 Mar 28min

How to Tell If Your Agency Is Performing (Not Just Reporting)

How to Tell If Your Agency Is Performing (Not Just Reporting)

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS i...

10 Mar 43min

Is Your Agency Performing Or Just Reporting Well?

Is Your Agency Performing Or Just Reporting Well?

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses spe...

6 Mar 35min

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