Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data

Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data

Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11’s Data Suite.Learn more and schedule a call at: https://www.tiereleven.com/what-we-do/da...

3 Feb 46min

Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 2

Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 2

Apply to Work With Tier 11: https://www.tiereleven.com/apply-nowAre you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three...

30 Jan 25min

Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead  - Part 1

Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 1

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now CPAs look awful, so you pause the ads, and then revenue drops across channels. That’s not you. That’s the new reality of Meta Andromeda...

27 Jan 38min

The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi

The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi

Create ads that convert every time with Motion’s AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.comAre you still treating organic and paid...

23 Jan 55min

The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs

The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs

Are you drowning your leads with follow-up after follow-up? It’s a mistake many service-based businesses make, thinking more is better. But in reality, too much follow-up could be killing your sales i...

20 Jan 30min

How to Crush It With GLP-1s & TRTs on Meta Using “The Sticky Pixel Strategy”

How to Crush It With GLP-1s & TRTs on Meta Using “The Sticky Pixel Strategy”

Stop obsessing over new audiences and creative tests in Meta ads. We’ve got something better! Tier 11’s John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to ma...

16 Jan 46min

The Little-Known AI Creative Research Tactic to Hack Meta Andromeda

The Little-Known AI Creative Research Tactic to Hack Meta Andromeda

Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/promptAre you still guessing ...

13 Jan 36min

How Advantage+ Sales is Changing the Meta Ads Game Forever

How Advantage+ Sales is Changing the Meta Ads Game Forever

The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we revisit a lab live session...

9 Jan 56min

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