Meta Vs. Google: Enemies No More? How They Work Together with John Moran
Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legend...
11 Okt 20241h
Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry
AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Ru...
8 Okt 202441min
The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula
Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down th...
4 Okt 202436min
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down ke...
1 Okt 202447min
How to Create a Killer AI Chatbot in 4 Steps
Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your tea...
27 Sep 202442min
3 Essential Marketing Performance Indicators You’re Not Using…But Should
Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visit...
24 Sep 202439min
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts t...
20 Sep 202459min
Which ‘Clicks’ Should I Care About in Digital Marketing?
Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking e...
17 Sep 202434min
