Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

How to Use TikTok Ads The Right Way to Grow Your Business

How to Use TikTok Ads The Right Way to Grow Your Business

Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product S...

13 Sep 20241h 6min

Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success

Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success

Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube suc...

10 Sep 202431min

The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran

The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver ...

6 Sep 20241h

How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW

How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competi...

3 Sep 202451min

The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini

The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini exp...

30 Aug 202447min

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads)

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualifie...

27 Aug 202436min

From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level

From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level

Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mi...

23 Aug 202448min

The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz

The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz

Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systemati...

20 Aug 20241h 5min

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