The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximiz...
16 Aug 202441min
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing P...
13 Aug 20241h 5min
The Hidden Truth About Reputation Management with DJ Sprague
Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in...
9 Aug 202449min
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCA...
6 Aug 202444min
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them
Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overal...
2 Aug 202439min
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by und...
30 Jul 20241h 8min
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ...
26 Jul 202446min
How to Use the Microsoft Outage to Sell More of Your Stuff
Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand v...
23 Jul 202432min
