Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak

(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational e...

19 Jul 202438min

How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak

How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create...

16 Jul 202442min

Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg

Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles exp...

12 Jul 202444min

(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, an...

9 Jul 202431min

3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the c...

5 Jul 202436min

How to Strangle Slack Before It Strangles You

How to Strangle Slack Before It Strangles You

Ralph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in...

2 Jul 202435min

The Meta Easy Button For Getting More Leads That Actually Buy

The Meta Easy Button For Getting More Leads That Actually Buy

Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at ...

28 Jun 202459min

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down ...

25 Jun 202447min

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