Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

2024 Digital Marketing Predictions with Ryan Deiss

2024 Digital Marketing Predictions with Ryan Deiss

Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pai...

8 Sep 202342min

Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Why Digital Marketer Sold The Perpetual Traffic Podcast to Tier 11 with Ryan Deiss

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podc...

5 Sep 202346min

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now

Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on t...

1 Sep 202343min

Why Google Performance Max Now Kinda Sucks & When You Should Use It

Why Google Performance Max Now Kinda Sucks & When You Should Use It

Ralph and Kasim delve deep into the contrasts of traveling in Europe versus the US, the evolving landscape of Google's AI ambitions, and the intricacies of modern education. As they touch upon data pr...

29 Aug 202356min

“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max

“The ACC Model” Case Study: How to Scale Your Meta Ads Using Google Performance Max

We explore the power of purpose-driven businesses and the impact they can have on achieving a vision. From nostalgia for roll-up car windows to case studies on making impactful statements with Google,...

25 Aug 202349min

Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'

Webinar Wonders: How Jason Fladlien Turned 'No' into a $10 Million 'Yes'

Kasim engages in a great conversation with Jason Fladlien. Together, they dive into the intricacies of webinar marketing, emphasizing the importance of understanding one's audience and crafting compel...

22 Aug 202359min

Nuggets on Funnel Building Tools and Techniques

Nuggets on Funnel Building Tools and Techniques

Discover the essential tools and strategies for mastering conversion rate optimization in this episode. From the power of Kajabi as the ultimate learning management system to the benefits of WordPress...

18 Aug 202329min

A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

A 61% Increase in New Customers and a 45% Drop in CAC Selling a “Meta-Friendly” product

Ralph and Kasim are joined by Kobi. They discuss a case study that highlights the power of cross-platform advertising for customer acquisition. They examine how a client's Facebook ads led to increase...

15 Aug 202357min

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