Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

3 Steps to How Erik Huberman Built a $500M Marketing Agency

3 Steps to How Erik Huberman Built a $500M Marketing Agency

We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a servi...

11 Aug 20231h 7min

How to Sniff Out Your Marketing Agency’s B.S

How to Sniff Out Your Marketing Agency’s B.S

Dive headfirst into the world of marketing agencies with us as we pull back the curtain on their tactics. Get the lowdown on the power of remarketing campaigns, unlock the untapped potential of young ...

8 Aug 202343min

The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald

The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald

Morgan Gist MacDonald shares key strategies for using books as tools for business growth. She stresses the importance of aligning book content with author intentions and audience needs, introducing th...

4 Aug 20231h

The Next Era of Growth: How to Achieve Full Funnel Excellence

The Next Era of Growth: How to Achieve Full Funnel Excellence

Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long...

1 Aug 20231h 17min

The 5 Step System to Lowering Your Cost Per Lead 40% Using AI

The 5 Step System to Lowering Your Cost Per Lead 40% Using AI

Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook a...

28 Jul 202349min

Media Buyers: Why Your Job Is NOT Doing Your Job

Media Buyers: Why Your Job Is NOT Doing Your Job

Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge ...

25 Jul 202351min

Threads vs. Twitter: Who’s Gonna Win?

Threads vs. Twitter: Who’s Gonna Win?

Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success...

21 Jul 202324min

How Nathan Hirsch used partnerships to build a $12 million per year business

How Nathan Hirsch used partnerships to build a $12 million per year business

In this episode of Perpetual Traffic, Kasim is joined by serial entrepreneur Nathan Hirsch. They delve into Nathan's unique hiring process, the organic marketing blueprint that scaled his business fro...

18 Jul 202357min

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