Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

The Most Important Marketing KPI You Are NOT Measuring

The Most Important Marketing KPI You Are NOT Measuring

In this episode of the Perpetual Traffic, Ralph and Kasim dive into a crucial yet often overlooked Key Performance Indicator (KPI) - content volume. They discuss the emerging trend of leveraging AI to...

14 Jul 202325min

How to Sell Your Business With Investment Banker Greg Smith

How to Sell Your Business With Investment Banker Greg Smith

In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this c...

11 Jul 202357min

Shoestring Budget? Google Ads Nuggets to the Rescue

Shoestring Budget? Google Ads Nuggets to the Rescue

In this nugget episode of Perpetual Traffic, we dive into the intricacies of Google Ads and Analytics. They underscore the pivotal role of conversion tracking and the need to comprehend your Average O...

7 Jul 202334min

How Lauren Petrullo Got 3,000+ Pinterest Clicks to PerpetualTraffic.com in 30 Days

How Lauren Petrullo Got 3,000+ Pinterest Clicks to PerpetualTraffic.com in 30 Days

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked b...

4 Jul 202342min

Your USP: The reMarkable Method to Sell More of Your Products Online

Your USP: The reMarkable Method to Sell More of Your Products Online

In this episode of Perpetual Traffic, Ralph and Kasim delve into the critical role of a unique selling proposition (USP) in the realm of digital marketing. They dissect Ralph's decision-making process...

30 Jun 202336min

How Jamie Davidson Scaled from $0 to over $100 million on Amazon in 7 Years

How Jamie Davidson Scaled from $0 to over $100 million on Amazon in 7 Years

In this episode of Perpetual Traffic, hosts Ralph and Kasim, along with special guest Jamie Davidson, co-founder of AMZ Insiders, dive deep into the intricacies of building a highly successful busines...

27 Jun 202346min

The Great Squeeze Page Hoax: Dead or Alive?

The Great Squeeze Page Hoax: Dead or Alive?

In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delv...

23 Jun 202333min

5 Big Takeaways From the iOS 17 Apocalypse

5 Big Takeaways From the iOS 17 Apocalypse

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impa...

20 Jun 202342min

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