3 Big Takeaways from The Meta Performance Marketing Summit
In this episode of Perpetual Traffic, Ralph and Kasim explore the implications of Meta (formerly Facebook) and AI in marketing. They discuss the advantages of Facebook's Advantage Plus campaign type, ...
16 Jun 202341min
What’s Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored ...
13 Jun 202357min
Facebook Ad Auction Insights: 3 Nuggets to Enhance Performance
Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology ...
9 Jun 202321min
How AI & AI-Powered Ads Will Completely Transform Your Marketing
In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creat...
6 Jun 202348min
2 Things That Are Wasting Your Google Performance Max Budget
In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of ...
2 Jun 202315min
Top Ways Your PPC Spend is Being Wasted with John Moran
In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding n...
30 Mai 20231h 15min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2
In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive c...
26 Mai 202332min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months
In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and pr...
23 Mai 202354min
