Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

How to Get 100's of Qualified Real Estate Leads Using A.I. with With Suneet Agarwal

How to Get 100's of Qualified Real Estate Leads Using A.I. with With Suneet Agarwal

In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching...

10 Mar 202357min

What Is The Law of Inverse Profitability™?

What Is The Law of Inverse Profitability™?

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer...

7 Mar 202340min

7 MORE Traffic Sources Every Online Marketer Needs to Know (Part 2)

7 MORE Traffic Sources Every Online Marketer Needs to Know (Part 2)

On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, pod...

3 Mar 202330min

7 Traffic Sources Every Online Marketer Needs to Know

7 Traffic Sources Every Online Marketer Needs to Know

In this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person ...

28 Feb 20231h 4min

The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this e...

24 Feb 20231h 1min

The #1 Dirty Little Secret in Direct Response Marketing

The #1 Dirty Little Secret in Direct Response Marketing

Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your ow...

21 Feb 202346min

Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales

Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales

Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailo...

17 Feb 202315min

How to Use ChatGPT to Rank #1 in Google with Michael Cottam

How to Use ChatGPT to Rank #1 in Google with Michael Cottam

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impac...

14 Feb 20231h 7min

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