Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

The Secret to Solution 8's Success: 17 Lessons in 17 Years

The Secret to Solution 8's Success: 17 Lessons in 17 Years

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue oc...

10 Feb 202342min

[CAS] Personal Injury Lawyers: How to get 315 Signed Cases in Four Months Using Google & Facebook

[CAS] Personal Injury Lawyers: How to get 315 Signed Cases in Four Months Using Google & Facebook

On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, ...

7 Feb 202358min

[Part 2] The Future of AI & Machine Learning in Advertising

[Part 2] The Future of AI & Machine Learning in Advertising

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical unders...

3 Feb 202325min

The Future of AI & Machine Learning in Advertising

The Future of AI & Machine Learning in Advertising

In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks ...

31 Jan 202342min

[Case Study P2] 6X ROAS on a $500,000 Budget

[Case Study P2] 6X ROAS on a $500,000 Budget

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own na...

27 Jan 202346min

How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook

How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a c...

25 Jan 202353min

[CAS] ChatGPT: The New Tool Every Marketer Should Have in Their Toolbox

[CAS] ChatGPT: The New Tool Every Marketer Should Have in Their Toolbox

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore t...

20 Jan 202348min

The Not-So-Obvious Secret to Solution 8's Agency Success

The Not-So-Obvious Secret to Solution 8's Agency Success

On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and deleg...

17 Jan 202346min

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