Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

5 Biggest Mistakes You’re Making With Your Google Ads

5 Biggest Mistakes You’re Making With Your Google Ads

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be ...

23 Aug 202245min

Creating Killer Tik Tok Ads with Savannah Sanchez

Creating Killer Tik Tok Ads with Savannah Sanchez

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Sava...

19 Aug 202240min

TikTok Ads 101: 5 Killer TikTok Ad Hacks with Savannah Sanchez

TikTok Ads 101: 5 Killer TikTok Ad Hacks with Savannah Sanchez

TikTok advertising is pretty straightforward: Don't make ads - make TikToks.On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk ab...

16 Aug 202241min

Secrets of Social Selling with Lauren Petrullo and Mark Degrasse

Secrets of Social Selling with Lauren Petrullo and Mark Degrasse

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.Today’s episode comes from our sister podcas...

12 Aug 202229min

How to STOP Bots and Click Farm Traffic Dead In Its Tracks

How to STOP Bots and Click Farm Traffic Dead In Its Tracks

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.In today's episode, Ralph and Kasim sit d...

9 Aug 202241min

Sales Funnel Sucks? How Conversion Architecture™ Can Fix It

Sales Funnel Sucks? How Conversion Architecture™ Can Fix It

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions...

5 Aug 202248min

22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2

22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 2

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now. On today's episode, R...

2 Aug 202231min

22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1

22 Questions Every CMO Must Ask When Hiring an Agency or Internal Team - Part 1

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start? On today's episode, Ralph tackles a topic that, surprisingly, has never been add...

29 Jul 202235min

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