Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

An SOP Every Online Advertiser Needs

An SOP Every Online Advertiser Needs

Kasim and Ralph cover 2 nuggets that every digital advertiser needs!Download Ralphs Free PDF on Naming!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your we...

26 Jul 202234min

Why Everyone Thinks Facebook Is Dead (Again)!

Why Everyone Thinks Facebook Is Dead (Again)!

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and ...

22 Jul 202249min

A Solution to Fixing Google's Monopoly on Advertising

A Solution to Fixing Google's Monopoly on Advertising

Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and ch...

19 Jul 202217min

A Quick Conversation about Click Farms

A Quick Conversation about Click Farms

Did you know that a percentage of your ad budget is lost to click fraud?On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what...

15 Jul 202214min

How to Market in a Recession

How to Market in a Recession

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.On today's episode, Ralph and Kasim ...

12 Jul 202252min

Click Farms Are a Bigger Problem Than We Thought! Here’s How to Fix It

Click Farms Are a Bigger Problem Than We Thought! Here’s How to Fix It

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running...

8 Jul 202215min

Tool Time: Kasim and Ralph's Favorite SAAS Tools for Business

Tool Time: Kasim and Ralph's Favorite SAAS Tools for Business

Listen in to hear Ralph and Kasim's favorite tools to use in their business!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale work...

5 Jul 202257min

(More) Sneaky, But Legal Ways to Get More Leads with Adam Robinson of GetEmails.com

(More) Sneaky, But Legal Ways to Get More Leads with Adam Robinson of GetEmails.com

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA Conten...

1 Jul 202217min

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