Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Episode 379: Ralph's Book Announcement and Leading a Virtual Agency!

Episode 379: Ralph's Book Announcement and Leading a Virtual Agency!

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of yo...

1 Apr 202250min

Episode 378: Why Google Might Be 1300X Smarter Than Facebook

Episode 378: Why Google Might Be 1300X Smarter Than Facebook

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about t...

29 Mar 202248min

Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect

Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to t...

25 Mar 202223min

Episode 376: Meta’s Solutions Architect Shares How to Improve Your Campaigns

Episode 376: Meta’s Solutions Architect Shares How to Improve Your Campaigns

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinge...

22 Mar 202234min

Episode 375: The Most Important Google Episode We’ve EVER Done

Episode 375: The Most Important Google Episode We’ve EVER Done

If you’re running Google ads, you need to get on board with Performance Max immediately. On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive...

18 Mar 202229min

Episode 374: Traffic from Stage: What People Don’t Know About Speaking At Events with Bethany Cowan

Episode 374: Traffic from Stage: What People Don’t Know About Speaking At Events with Bethany Cowan

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale w...

15 Mar 202252min

Episode 373: Google Unveils Most Powerful Advertising Feature Yet… and How to Start Taking Advantage of It

Episode 373: Google Unveils Most Powerful Advertising Feature Yet… and How to Start Taking Advantage of It

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more. In today’s episode, host Kasim Aslam sits down with his busine...

11 Mar 202224min

Episode 372: 2x Your YouTube Channel on $5/Day with Tom Breeze

Episode 372: 2x Your YouTube Channel on $5/Day with Tom Breeze

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?On today’s ...

8 Mar 20221h 5min

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