Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Episoder(500)

Episode 371: Top SEO Tips from DigitalMarketer's GM

Episode 371: Top SEO Tips from DigitalMarketer's GM

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale w...

4 Mar 202216min

Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox

Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform. In today’s episode, co-hosts Ralph...

1 Mar 202248min

Episode 369: Google Ads is Ending One of Their Best Features and Why It’s Not Entirely Bad News

Episode 369: Google Ads is Ending One of Their Best Features and Why It’s Not Entirely Bad News

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay. In today’s episode, host Kasim Aslam sits down with his business par...

25 Feb 202226min

Episode 368: The Secret to Successful YouTube Ad Campaigns with Aleric Heck

Episode 368: The Secret to Successful YouTube Ad Campaigns with Aleric Heck

Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes. In this episode, host Kasim Aslam sits down with “the world authority on YouTube, fore...

22 Feb 202229min

Episode 367: Why You Shouldn’t Panic About Google’s New Changes and How It Can Actually Improve Your Campaigns

Episode 367: Why You Shouldn’t Panic About Google’s New Changes and How It Can Actually Improve Your Campaigns

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us. In today’s episode, host Kasim Aslam sits down wi...

18 Feb 202230min

Episode 366: Turning Influencer Marketing Into a Reliable and Scalable Traffic Source with Justin Kline

Episode 366: Turning Influencer Marketing Into a Reliable and Scalable Traffic Source with Justin Kline

When done right, influencer marketing can move the needle exponentially for your brand. In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps c...

15 Feb 202238min

Episode 365: Instagram Advertising Secrets: What Meta Won’t Tell You About How to Have Success with Instagram Ads

Episode 365: Instagram Advertising Secrets: What Meta Won’t Tell You About How to Have Success with Instagram Ads

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion...

11 Feb 202232min

Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads

Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads

You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with o...

8 Feb 202247min

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