PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?

Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.

Listen to new episodes every Monday- Let’s get down to PodBiz!

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Episoder(52)

Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships?In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with ...

6 Jul 55min

Why Independent Podcasters Need More Than Downloads with Liam Heffernan

Why Independent Podcasters Need More Than Downloads with Liam Heffernan

Can independent podcasters compete without millions of downloads?Liam Heffernan thinks they can, but only if they stop treating downloads as the whole story. As Founder and CEO of Mercury Podcast Netw...

29 Jun 48min

Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now

Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now

What happens when a YouTube creator mindset collides with traditional podcasting?For Stella Young, the answer is a completely different way of thinking about audience growth, monetization, and ownersh...

22 Jun 56min

Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech

Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech

How do you build a podcast business that's truly your own?After leadership roles at NPR, Apple, Netflix, Wondery, and Amazon, N'Jeri Eaton made a decision that more podcast professionals are consideri...

15 Jun 51min

The Future of Podcast Advertising in Latin America with Rodrigo Tigre

The Future of Podcast Advertising in Latin America with Rodrigo Tigre

How do you build the infrastructure for a podcast market that's about to become larger than the United States?For years, podcast industry conversations have largely centered around English-speaking ma...

8 Jun 51min

Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna

Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna

How can a membership model transform your podcast from an unpredictable hobby into a recurring revenue stream? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Joe Fucigna, a ...

1 Jun 53min

Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard

Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard

How do podcast publishers actually know what inventory they can sell?According to Sean Howard, most of the industry historically hasn’t. In this episode of PodBiz, Sean Howard, founder and CEO of Fli...

25 Mai 45min

What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio

What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio

How do you measure the value of a podcast when the industry still can’t fully agree on what counts as a listener?Tom Webster has spent decades helping the audio industry answer exactly that question. ...

18 Mai 1h 2min

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