PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?

Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.

Listen to new episodes every Monday- Let’s get down to PodBiz!

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Episoder(63)

Leveraging Bonus Content and Subscriptions for Monetization with Eric Barnett of Supporting Cast

Leveraging Bonus Content and Subscriptions for Monetization with Eric Barnett of Supporting Cast

Are subscriptions really the most sustainable source of owned revenue in podcasting—and in media? In this episode of PodBiz, Norma Jean Belenky speaks with Eric Barnett, Vice President of Revenue at S...

27 Jul 48min

Why Brands Are Investing Beyond Podcast Downloads with Ricardo Neto of Acast

Why Brands Are Investing Beyond Podcast Downloads with Ricardo Neto of Acast

What if the most valuable podcast audience is not listening to one of the biggest shows?Podcast advertising has traditionally been driven by scale, with major brands concentrating their budgets on the...

20 Jul 50min

One Year of PodBiz: Where the Money Is in Podcasting?

One Year of PodBiz: Where the Money Is in Podcasting?

In this special one-year anniversary episode of PodBiz, hosts Norma Jean Belenky and John Kiernan step away from interviewing a guest to reflect on the biggest lessons from the show's first year.Toget...

13 Jul 38min

Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships?In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with ...

6 Jul 55min

Why Independent Podcasters Need More Than Downloads with Liam Heffernan

Why Independent Podcasters Need More Than Downloads with Liam Heffernan

Can independent podcasters compete without millions of downloads?Liam Heffernan thinks they can, but only if they stop treating downloads as the whole story. As Founder and CEO of Mercury Podcast Netw...

29 Jun 48min

Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now

Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now

What happens when a YouTube creator mindset collides with traditional podcasting?For Stella Young, the answer is a completely different way of thinking about audience growth, monetization, and ownersh...

22 Jun 56min

Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech

Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech

How do you build a podcast business that's truly your own?After leadership roles at NPR, Apple, Netflix, Wondery, and Amazon, N'Jeri Eaton made a decision that more podcast professionals are consideri...

15 Jun 51min

The Future of Podcast Advertising in Latin America with Rodrigo Tigre

The Future of Podcast Advertising in Latin America with Rodrigo Tigre

How do you build the infrastructure for a podcast market that's about to become larger than the United States?For years, podcast industry conversations have largely centered around English-speaking ma...

8 Jun 51min

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